The good spirit company

We distill values of excellence, creativity and innovation.

Marketing & Communication.

On a mission.

You’ll find us in an array of highly-regarded establishments, including references in The World’s 50 Best Bars and the Gault & Millau guide – an elite list we’re delighted to be partnered with. 

Our actions are supporting diversification, protection of our assets and internationalisation objectives. Internally, externally or in partnerships.


Best in class is activations, leading the market with strong realistic brands.

Elevate the alcohol-free experience.

Our brands are all inspired by the same spirit of perfection, shaped by the ongoing quest for innovation they pursue daily, from production and marketing to distribution, in order to continually strengthen the appeal and reputation of our brands.


Our Story, Our Promise.

Our marketing teams are driven by a vision with purpose of bringing unrivalled drinking well alternative to the mosts, low in sugar, without alcohol.

We aspire to be the reference in the alcohol free category by 2030, in sales and in brand awareness. With creativity. (here with the longest bar on wheels in the world)


Niets is (almost) everything.

All our marketeers create and develop products and tools that perfectly embody the spirit of our brands and reflect their values of excellence, creativity and innovation. They build their standing throughout the world, forming close ties with our customers during fairs, events, and media coverage.