Georges Niets, a century ago, has inspired many botanists with his research. Today his great-great-grand son, Alexander Hauben is bringing back his memory by applying his work into the creation of premium natural spirits but 100% alcohol free.
In a nutshell, this means a triple distillation, 100% natural ingredients, a manufacturing secret (we are not coca-cola), and a know-how to keep Georges’ memory alive in each bottle we produce.
The mission of Niets Co. is to provide every consumer with the best alternatives to alcoholic beverages through the development and distribution of high quality & natural products.
Our focus is on people who either by choice, for health reasons or as a break from the norm, must not, cannot or do not want to drink alcohol.
They may, however, have reason to enjoy a cocktail, a drink that implies a ‘sense of occasion’, and therefore not just a fruit juice or a sugary soft drink.
the king of zéro
Best in class is everything we do, leading the market as specialist of the alcohol free trend
FASTER, FURTHER, STRONGER
The way we operate in Belgium made us successful. As a matter of fact, we will replicate our strategy at an international level. Until becoming the benchmark!
Beside the product, Niets Co. focuses on the development of recipes, created in collaboration with brand ambassadors who demonstrate the growth and potential of the alcohol-free (No-Low) segment.
At Niets, we do not have to cultivate diversity, nor fairness. It is an essential commodity, an ingredient of our DNA. We all share our colleagues' goals, our KPIs and our successes. So far, it has gotten far, as one team, like never before.