— niets · trade & wholesale
brussels · since 1898
currently serving · 6 eu markets
A serious cellar,
seriously behind your bar.
Niets is selectively distributed across six EU markets. We work with bars, restaurants, hotels, retailers, and event partners who treat non-alcoholic the way they treat alcoholic — with attention, training, and the right shelf.
3 SKUs
Stocked at Fortnum & Mason
Silver
World Drinks Awards · Yuzu
6
EU markets currently served
78%
Year-two HoReCa reorder rate
— four routes into the cellar
Pick the conversation that fits.
Each route has its own contact, lead time, and minimum. Tell us which one you are — the form below adapts.
— route I · bars · restaurants · hotels
HoReCa.
Bartender-led adoption. We ship by the case, support the menu, and train the bar.
By the case (6×50cl / 6×70cl)
Menu copy + photography
Free staff training visit
route I
horeca
— route II · bottle shops · specialty grocers · delis
Retail.
A premium non-alc that sits on the spirits shelf, not the soft-drink aisle. 35% standard margin.
MOQ 6 cases mixed
POS + shelf-talkers
Margin 35% standard
route II
retail
— route III · dry events · corporate · seasonal
Events & Gifting.
Curated boxes, batched orders, custom labelling on volumes ≥120 bottles.
Custom labels ≥120 bottles
Gift-box configurator
EU delivery direct to venue
route III
events & gifting
— route IV · country-level partners
Distributors.
Selective distribution, one partner per market. We currently work with partners in Belgium, France, Netherlands, Germany, Spain, Italy.
Exclusive territory
Marketing co-fund
Annual volume targets
route IV
distributors
— why niets, for trade
Six reasons buyers come back.
I
A real distillery, not a flavoured water
Distilled or macerated in Brussels and Bergamo. Same equipment, same hands as the original 1898 recipe. The category is taken seriously because the product is.
II
Premium price-point holds
Trade prices €18–€26/bottle. Retail €36–€52. Margin 35% standard, 40% on the Reserve tier. The shelf does not feel cheap, and the staff do not apologise for it.
III
A range, not a hero SKU
Eight expressions across three categories — daytime, evening, aperitivo. Customers who already work with Niets reorder across the cellar, not just the bestseller.
IV
Trained, supported, photographed
Free staff training for HoReCa accounts. Menu copy, recipe cards and high-res photography supplied. We answer the phone.
V
Compliant by design
Every label conforms to EU 2019/787. We do not use the word ‘spirit’ on the bottle. The category is non-alcoholic. The dossier is on file.
VI
Recognised work
Gold at the World Drinks Awards 2022 (No & Low category, Ginger & Yuzu). Listed in Gault & Millau. Selectively distributed across six EU markets — 1,200+ clients in 2025.
— recognised work · world drinks awards 2022
Gold,
without the alcohol.
Botaniets Ginger & Yuzu took Gold in the No & Low category at the World Drinks Awards 2023 — judged blind against the full international field. The first Belgian non-alcoholic spirit to do so.
category
No & Low
product
Ginger & Yuzu
year
2023
official medal · world drinks awards
— in good company
Already pouring at the
addresses you would expect.
A selection of the houses, hotels, and grands magasins that already carry Niets behind the counter — or behind the bar.
London · est. 1707
Stocked since 2024
Paris
Stocked since 2024
Hotel group · worldwide
Bar partner since 2025
Guide listing
Listed 2024
Brussels
Stocked since 2023
and 200+ further accounts across Belgium, France, the Netherlands, Germany, Spain & Italy.
Request the full stockist list →
— open a trade account
Tell us
about your bar.
We answer every trade enquiry within two working days. Pricing, lead times, and the linesheet are sent on application — selectively, market by market.
— direct line · belgium
hello@niets.co
For everyone
— founder's desk
Alexandre H., at request
For distributor and key-account enquiries