Cheers grand-dad !

Established in 1898. Refreshed in 2018.

Our journey starts in London in 1898, where Georges Niets began to research exquisite botanicals combination, for the city’s finest houses. Using a pioneering distillation process, combined with the intricate art of layering botanical flavours, he created delicate combinations, unparalleled in depth and true taste.

We have opened up a new world of luxury mocktails, combining deliciously sophisticated flavours made with distilled botanicals that will transform your guest’s experience with every sip.

The king of zéro

When the alcohol industries are in the business of producing and selling alcohol, our focus is 100% on developing the alcohol-free industry.

Niets Mission

We are Master distillers, driven by a vision with purpose of bringing unrivalled drinking well alternative.

We aspire with Niets Company to be the reference in the alcohol free category by 2026.

You’ll find us in an array of highly-regarded establishments, including references in The World’s 50 Best Bars and the Gault & Millau guide – an elite list we’re delighted to be partnered with. 

The king of zéro

Best in class is everything we do, leading the market as specialist of the alcohol free trend

Faster, Further, Stronger

When doing good becomes fun, it becomes contagious!Alexander Hauben, Founder.

Next to functional benefits of our drinks, we built a real reason to believe, emotional benefits of the products and strong brand personality highly estimated by our clients.

The way we operate in Belgium made us successful. We will replicate our strategy at an international level. Until becoming the benchmark!


Niets is everything.

We are more fun, more party, more love, more life. A party with Niets is without restrictions. We believe removing alcohol does not have to change the taste of character of the Spirit.

It’s your personnal choice to not drink alcohol. Yet we believe you are worth the best, 100% traditionnaly distilled, real experience.

At Niets, we do not have to cultivate diversity, nor fairness. It is an essenttial commodity, an ingredient of our DNA. We all share our colleagues' goals, our kpis and our successes. So far, it has gotten far, as one team, like never before.